About Benetton

Benetton fragrances reflect the Italian fashion brand's vibrant, youthful, and socially conscious image. Known for its colorful, diverse advertising campaigns and casual wear, Benetton translates its philosophy of unity and diversity into accessible, cheerful fragrances. The fragrance line features fresh, contemporary compositions that appeal to young, socially aware consumers who appreciate the brand's inclusive values. Benetton fragrances are positioned in the mass market, offering quality formulations at affordable prices. The brand represents Italian creativity and social consciousness, creating fragrances that embody optimism, diversity, and contemporary European youth culture while maintaining broad international appeal.